It started with a dare. It ended with a company.
In 2024, our founder Margot was babysitting her niece when the toddler pointed at Margot's bare foot and said, "Toe needs a hat." Margot, being a reasonable adult, drew a face on her big toe with a marker. The child lost her mind with joy. A billion-dollar* idea was born.
*Not actually a billion dollars. Yet.
Margot spent the next six months in her garage learning to sew, accidentally creating what she now calls "the toe puppet." A tiny, handcrafted character that slips onto your toe and transforms a naked foot into a stage. Kids go absolutely feral for them. Adults pretend they're buying them as gifts, then keep them.
What started as one penguin puppet sold at a craft fair has grown into four collections, 23 characters, and a small team of people who wake up every morning genuinely excited about toes. We didn't plan this. Nobody plans this. But here we are, and honestly? Toes have never been more interesting.
Every puppet is still handcrafted with organic cotton, hypoallergenic fill, and an unreasonable amount of attention to detail. We test every material for safety. We test every puppet for wiggle-ability. We take this very seriously while also being fully aware that we make tiny puppets for toes.
The Makers
Four people who took "follow your passion" way too literally.
Margot "Big Toe" Finch
Founder & Chief Wiggle Officer
Former podiatrist turned puppet visionary. Margot quit her day job after realizing she spent more time drawing faces on her patients' toes than treating bunions. Her patients were surprisingly supportive.
Dave Socksworth
Head of Product (literally)
Dave hand-stitches every prototype and has the needle-pricked fingers to prove it. He once made a puppet so detailed that a museum asked to exhibit it. He said no. It lives on his big toe now.
Professor Lena Wigglesworth
Lead Designer & Pun Consultant
Lena has a PhD in textile engineering and an unofficial doctorate in terrible toe puns. She names every puppet and refuses to apologize for "Toe-verine." We've stopped asking her to.
Kenji "No Shoes" Tanaka
Quality Assurance & Wiggle Testing
Kenji tests every puppet by wearing them for a full workday. His Zoom backgrounds are normal. His toes are not. He has been employee of the month 14 times running because nobody else applied.
Our Promise
Because your toes deserve better than fast fashion.
Safe materials
100% organic cotton exteriors. Hypoallergenic polyester fill. Child-safe embroidered features with zero small parts. Every puppet passes CPSC safety testing and our own "toddler demolition" test.
Handcrafted with care
Every puppet is hand-stitched by real humans with real fingers (not toes, surprisingly). We inspect every seam, every eye, every tiny smile. If it doesn't make us grin, it doesn't ship.
Kinder to the planet
Recycled packaging, carbon-neutral shipping, and organic materials. Our puppets have a smaller carbon footprint than actual toes. We're working on making it even smaller.
Ready to meet your new toe friend?
Your toes have been waiting their whole lives for this moment. Don't let them down.
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